The Ultimate Guide to Choosing the Perfect Cleanser and Mastering the Art of Facial Washing, As Recommended by Dermatologists

Washing your face is an essential skincare routine, yet social media has introduced a myriad of recommendations that can overwhelm anyone trying to find the best practices. With all the trends—from the “60-second rule” to double cleansing—it’s crucial to discern safe and effective methods that suit your skin type. In this article, we delve into expert insights from dermatologists on face-washing techniques and help you create a personalized skincare routine.

Understanding the 60-Second Face Wash

A trending claim on TikTok suggests that you should wash your face for precisely 60 seconds. The rationale is that extended cleansing time allows the ingredients in your product to work more effectively. However, Dr. Adam Friedman, a professor of dermatology at George Washington University School of Medicine, highlights that “there is no evidence or data supporting this arbitrary number.”

Instead of adhering to the 60-second rule, dermatologists recommend focusing on the following:

• Ingredients Matter: If your cleanser contains active ingredients like salicylic acid or benzoyl peroxide, allowing it to sit on your skin for 30 to 60 seconds can enhance its efficacy, as noted by Dr. Oyetewa Asempa from Baylor College of Medicine.
• Avoid Overwashing: Excessive time spent washing can damage the skin barrier, leading to irritation and dryness—especially for sensitive skin.
• Balance is Key: Aim for thorough cleansing without going overboard. Dr. Friedman emphasizes, “It’s about balance.”

The Double Cleansing Method

Another trend gaining traction is double cleansing, where the face is washed twice with two different products. Dr. Asempa affirms that “double cleansing can be a game changer for people who wear heavy sunscreen or makeup or have oily or acne-prone skin.”

For optimal results, follow this method:

1. First Cleanse: Use an oil-based or micellar water cleanser to remove makeup, oil, and sunscreen.
2. Second Cleanse: Apply a water-based or foaming cleanser to eliminate remaining dirt and impurities.

However, Dr. Asempa recommends that individuals with dry or sensitive skin may only require a single gentle cleanse to avoid stripping the skin of essential lipids. Dr. Friedman also warns that excessive cleansing can increase the risk of skin irritations and conditions like acne or rosacea.

Towel Etiquette Post-Cleansing

There’s a plethora of advice on how to properly dry your face, particularly regarding the towel used. Dr. Friedman advises against using your bath towel for your face as it can harbor bacteria and dead skin cells. Instead, consider the following:

• Dedicated Face Towel: Use a separate, soft towel specifically for facial drying.
• Be Gentle: Avoid using abrasive towels that might irritate the skin.

Technique: How to Wash Your Face

A proper cleansing technique is just as crucial as the products used. Here’s a step-by-step guide:

1. Start with Clean Hands: Ensure your hands are washed before touching your face.
2. Water Temperature: Splash lukewarm water on your skin to avoid stripping natural oils.
3. Applying Cleanser: Use a dime-sized amount and gently massage in circular motions, focusing on oil-prone areas.
4. Thorough Rinse: Rinse your face thoroughly with lukewarm water and pat dry with a clean towel.
5. Moisturize: Apply moisturizer while your skin is slightly damp to lock in hydration.

For most skin types, washing twice daily is ideal; however, those with sensitive or dry skin should cleanse only at night and use water in the morning.

Choosing the Right Cleanser for Your Skin Type

Selecting the appropriate cleanser is a vital aspect of your skincare routine. Here are the recommendations based on different skin types:

• Foaming Cleansers: Best for oily or acne-prone skin, though potentially drying for sensitive types.
• Gel Cleansers: Suitable for normal to combination skin, offering a deep clean without excessive dryness.
• Oil-Based Cleansers: Great for the first step in double cleansing, particularly effective for stubborn makeup and sunscreen.
• Cream or Hydrating Cleansers: Ideal for dry or sensitive skin; typically unnecessary for double cleansing unless wearing makeup.
• Exfoliating Cleansers: Should be used sparingly to avoid irritation; these shouldn’t be left on the skin for extended periods.

If you continue to experience persistent skin issues like acne or irritation despite using the right cleanser and routine, consulting a dermatologist can be beneficial. “A personalized regimen, sometimes incorporating prescription treatments, can make all the difference for maintaining healthy skin,” Dr. Friedman emphasizes.